Map your business structure to enable financial modelling
Define your customer types, revenue streams, and the sales/marketing activities needed to make each channel work in Market Interface. Add the operational activities that deliver and support your product or service in Operational Infrastructure. The Financial Model Architecture sets the stage for building your financial model.
Who pays you, how they pay, and through which channels you reach them. For each channel, add the sales and marketing activities needed to make it work.
Sales and marketing activities flow in from your channels above. Add the operational activities that deliver your product or service — production, fulfilment, support, R&D, etc.